BMW

Digital book sculpture

Large – laterally offset and turned – media areas form the setting for the highlight production at the Mondial de l’Automobile in Paris 2012.

In the course of the press conference to kick off the trade fair, the planned media areas take on different constellations and move dynamically to the presentation. During the fair, gate.11’s film integrates all six surfaces into a large production and transforms them into an oversized “book”: motifs turn pages, the wind moves through the pages – an interplay with old and new media. The book itself becomes the “Concept Book”, illustrating the features of the BMW Concept Active Tourer and translating them into a media-scenographic staging.

customer

BMW

task

concept spatial media staging;

design, animation and production