BMW Hydrogen 7 launch film

Unleash the energy of nature

The world's first hydrogen-powered luxury performance automobile

The concept we developed and implemented for the launch film of the BMW Hydrogen 7 is based on analogies: Power and beauty of water are transferred to the pioneering vehicle and to the BMW CleanEnergy technology concept, which researches hydrogen-powered cars.


concept and shooting;
postproduction and sound design

Shooting in Iceland

The clear and timeless landscapes create a feeling of greatness and infinity. Sun, wind and water merge into a kaleidoscope of images. The power of the elements finds its expression in the BMW Hydrogen 7 and shows the exciting sides of sustainable mobility.