BMW Museum

Launch film BMW GINA Light Vision

Reopening of the BMW Museum

For the reopening of the BMW Museum in 2008, BMW is presenting the GINA vision model, a concept study that questions existing principles and familiar procedures in automobile design. For this purpose, we filmed the vehicle in detail in a studio shoot. The launch film we produced interweaves the real images of the concept study with abstract graphic animations, which stage a discourse about functionality, materiality and manufacturing processes in the automotive industry of the future.


concept and design;
shooting and postproduction;
sound design
BMW Museum