BMW Detroit Motorshow 2013

Medieninstallation BMW Concept 4er Coupé

Immersive perspectives

Portal-like and staggered media areas frame the highlight stage of BMW’s trade fair presence. The media production designed by gate.11 with its “seamless” transitions between the structurally different LED surfaces and the precise perspective orientation creates a media stage design that immersively stages the main actor, the new BMW Concept 4 Series Coupe.

The choice of motifs reinforces the effect of depth and spaciousness, while the driving scenes and landscape shots, vehicle details and graphic animations lead through changing scenes and communicative content.


concept spatial media staging;
design, animation and production
BMW NAIAS Detroit 2013 1