Power! The Ignition Chamber
World premiere BMW M3 Sedan
The striking BMW M Keyvisual as a media and staging area turns the trade fair stand into a built brand icon.
The media concept of gate.11 gives this space additional depth and turns it into a multifaceted experience: gate.11 leads through a visual narrative about race tracks and motor sports, brand heritage and BMW M, milestones and people, which culminates in the world premiere of the BMW M3 Sedan.
- concept spatial media staging;
- design, animation and production