The world premiere of the new Skoda Superb is celebrated with 800 high-ranking guests at the Forum Karlín in Prague. In addition to international media representatives, Skoda welcomes guests from companies, politics, business and society. The “star” of the evening, however, is the new Skoda Superb. His performance is staged with the premiere of the Superb Symphony, played by the Czech Philharmonic Orchestra and by a multimedia scenography.
In order to bring the design of the vehicle in spotlight and to emphasise the connection between tradition and modernity, the media staging concept developed by us focuses on a consistent formal language of a “polygonal complexity”, which as a formal design element runs through the stage design and media presentation and elegantly associates the design language of the new Škoda Superb.
Previously filmed recordings of the orchestral musicians are integrated into the media staging. The result is a stage show that interweaves film, light, real protagonists and the vehicle to create emotional images.
