BMW Auto China 2014

Trade fair staging Future Vision Luxury

Modern luxury in design and innovation

The concept study BMW Vision Future Luxury provides a long-term perspective on the understanding of modern luxury for the BMW brand. The trend-setting coexistence of exclusivity and innovation, the demand for the highest design quality in exterior and interior, technology and user interface design becomes a media and space staging at Auto China in Beijing.

The architecture of the specially built highlight area on the trade fair stand is an expression of exclusivity and elegance. Inside, the LED surface with its laterally angled geometries already provides a structural preview of future user interface design concepts. Our concept of media presentation combines all elements to an emotional staging, which enables visitors to experience a new vision of modern luxury in many facets.

The film we shot and produced for this purpose in the Tyrolean Konzerthaus Erl uses the architectural conditions of the elegant location to adequately stage BMW’s claim.

concept media staging and film;
vehicle shooting, postproduction;
sound design