BMW Brilliance Auto China

In the year of the dragon

For the appearance of the automobile manufacturer Brilliance at Auto China in Beijing 2012, gate.11 designs a media installation at the largest vehicle trade fair in the growth market China. The concept combines Chinese tradition and modernity. Inspired by calligraphy and motifs from the ink drawing, the film shows – in flowing forms and graceful movements – clay warriors or the Chinese Wall and finally the dragon, as a mediator of wealth and happiness, whose year 2012 is celebrated.

customer

BMW Brilliance

task

media concept;

design and animation