For the German start-up mozaiq, which offers solutions for the quick and practical implementation of IoT products, we have developed a new media image presented for the first time at IFA 2017: CI elements and a graphic visual language ensure consistency in technical communication and brand presentation, in graphic interfaces of interactive exhibits and app as well as on the website. A brand film conveys the attitude and service in a charming, simple and appealing way.
The newly developed logo combines the keyvalues (fast, secure, simple) as supporting columns with the idea of an all-encompassing marketplace. The M as a grid creates movable elements and a playful mosaic that can be used concisely.
The consistently simple and at the same time versatile graphic concept supports the media communication of complex and technological content. The result is a consistent brand and product presentation on complementary digital media such as websites, sales apps and interactive use cases.
