SAP CeBIT 2017

Data Driven Economy

Datastories – animation stripe

“Run Live. Run Simple. is the SAP’s motto at CeBIT 2017 and describes the paradigm shift for companies resulting from innumerable interconnected data streams. gate.11’s staging of the central LED shows how digital transformation is changing production through intelligent networking.

The media displays of the ceiling LEDs immerse the stand into suitable lighting moods to match the respective themes and illuminate the entire architecture.


spatial media staging;
design and animation

Intelligently networked

How intelligently networked logistics data, employees and business processes interact: The entertaining graphic animation creates first insights into the “data-driven-economy” – and its design offers humorous details to discover.