Enthusiasm for precision clocks
Brand and product communication for fine watchmaking via the medium of film is an aesthetic, but above all a challenging task in terms of content. In 2013, the Saxon watch manufacturer A. Lange & Söhne asked us to develop a media image for the technical communication of their products. The look should not only stand out from the competition, but also reflect the brand itself through sophisticated and precise design.
Since then, the visual language has been continuously developed and realized in numerous projects. With in-depth technical understanding and comprehensive editorial work, we develop various creative concepts that illustrate the extraordinary mechanisms, precision and craftsmanship.
From the trade fair presentation, exhibit, social media feed or app – all projects are based on the idea of transferring the understatement of the brand and its claim to precision directly to the cinematic quality and making it tangible: Focus on the essential and purist design lead visually through the complex world of complications. Enthusiasm for horological craftsmanship is not only the message, but also the basis for our creation and design.