New era in trade fair communication
The vehicle presentations, which for the first time are active on the road, and the audiovisual room atmospheres in the entire hall, both on the circuit and in the individual exhibition areas, open up a new era in trade fair communication. It lays the conceptual foundation for the following BMW trade fair productions in Frankfurt at the IAA.
In addition to sound collages and acoustic room atmospheres, gate.11 designed and produced over 70 films to stage the circuit and the entire exhibition hall.
